wine will not threaten liquor?
wine does not threaten liquor the survival
wine is too early to the threat of liquor, the liquor is that China has a long history and unique process of national traditional industries, thousands of years to endless, white wine culture has been integrated into the daily life of Chinese people, becoming the social etiquette of the Chinese people, an integral part of the customs, its unique practical and spiritual values are wine the reach. In recent years,
supra shoes, sales revenue growth rate of liquor of leading enterprises in China are kept at about 30% Maotai gross margin of nearly 80%, the Swellfun Jiannanchun gross profit is around 70%. throughout the liquor industry is in
was warming trend data projections indicate that the next 10 years, the high-end liquor sales and price will continue to grow,
franklin et marshall, while the wine's growth rate far less than the liquor in the field of distilled spirits, China traditional white wine still accounts for 99%, while whiskey is only 1% of the liquor is still the absolute leader. Wine market shares is minimal. The main channel in the hotel, the vast majority of sales, or liquor, wine, not to mention the advantage. The most important thing is the liquor has found its own advantages and disadvantages, it is fundamentally improve their weaknesses, from the process, taste, packaging, drinking way, brand culture, marketing, etc. carried out to enhance, on the basis of maintaining the essential characteristics, and strive to the integration of modern life.
For example, a cocktail in the international arena kinds of fashion, wine and soda in two or more to fetch water, syrup,
jordan shoes, fresh milk and other modulation made wine as the base wine. The Wuliangye see this market, quickly tried,
burberry, was very successful. Today, the night market in New York, Tokyo, has already begun drinking popular Wuliangye ice, green tea, be welcomed by consumers. This shows that China's traditional liquor in the process of internationalization can try to guide consumption trends with a new drink.
In fact, the liquor in the quality, features,
abercrombie, promotion of wine culture propagation channels and terminal performance, and continuously to meet the needs of the target consumer groups in the body and mind in the modern living area, firmly grasp the white wine in the modern consumption opportunities in the economic living area, and continue to cultivate the brand identity based on the quality of loyalty, the white wine will always be invincible.
wine invading is the inevitable
industry statistics show that alcohol consumption accounted for 23% of the total consumption in the world of spirits, has become the world's largest spirits consumption market. As China's most important varieties of imported liquor whiskey, its consumption in the period from 1999 to 2004 rose 296 percent. The rapid development of foreign wines in China market, . Shanghai has become China's largest wine consumer market, in 2007, under the general trade of Shanghai Port, imported wine $ 229 million, an increase of nearly 70% more than in 2006, accounting for 40% of the national port imported wine worth. The global spirits market in 2008 will increase by 15%, the total amount of sales will be up to $ 181.893 billion, of which Asia has become the fastest growing market. In the next few years, the Asian market, especially the Chinese market will become the focus of the global wine manufacturers compete. Share is worth noting that, since 2007, the wine in Guangdong, Fujian,
abercrombie france, Shanghai and other southern cities and set off an industry, and the interpretation of the five years of brilliant Guangdong phenomenon Infection nurtured in the north in some big cities of Beijing, Chengdu, Xi'an and other places, wine sales atmosphere is also increasingly strong, more and more consumers are being wine
wine in China has more than 20 years, However, due to factors such as tariffs, policies, channels, and regional culture, and did not set off a much wind and waves. However, with the deepening of China's reform and opening up, China's accession to the WTO's five-year transition period,
louboutin pas cher, the global economic integration, cultural diversity, China's influence and change beyond the imagination of the people. the
Chinese people from the basic necessities of life to the ideas, lifestyles, etc.,
casque beats, all have taken place in the amazing changes, we can not imagine where else but the same is not changed, The best soil. The arrival of
wine consumption booms almost is a matter of course, the impact and threat of liquor is clear. The greatest threat of the wine is neither captured directly to the liquor dealer, nor is it than it could sell a few bottles of wine, but the long-term consumer implementation of the Wine sold is a different way of life - knowledge, taste, fashion, elegance, romance,
supra, civilization, Chinese wine culture are not available.
wine market in the first-tier cities, the proportion of total sales accounted for about 2% and that seems negligible, not worth mentioning. However, wine is a strong financial rigorous channel culture and fashion to penetrate the second and third tier cities, especially in the night market, the wine is almost a monopoly position. Who would have thought 30 years ago,
louboutin, China will reform and opening up; 10 years ago, we feel that mobile phones or fashion stuff, but now it? Our way of life is the rapid speed in the event of changes.
forecast for the However, an interesting marketing phenomenon: the past 10 years, did not study the profound Chinese culture wine, according to ancient Chinese wisdom saying spread, this is the Chinese wine industry, most need to think and vigilance
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