Online marketing trade publisher,
casque beats, iMedia Connection, says more than 43 million people aged 50 or older used the Internet in 2005 -- up 21 percent from the previous year.
For example, drug companies -- which now market many medications to older people -- are spending more online. The pharmaceutical publication,
moncler sito ufficiale, Pharmalive, says more than 30 percent of the marketing budgets of such firms is dedicated to social networking.
The company's executive vice president is Bill Shafer. "Think of what it can do for seniors. Think of how it can take people who are not feeling relevant anymore, that feel that they've lost their voice in society, and it gives them their voice back. It makes them relevant".
But the number of so-called "graying Internet" sites is growing. Boomertown,
hogan sito ufficiale, Multiply,
air jordan, ReZoom and others are all looking for a share of the expanding seniors market.
GrowingBolder's founders say those users generally have more money to spend and show more loyalty to certain websites. They say less-mobile seniors often use the Internet to keep in touch.
"The U.S. is such a youth worshipping culture and I think Hollywood is to blame for that more than anything else. And there's just a dramatic,
jordan shoes, revolutionary change underway right now. It's no longer people fighting aging. It's embracing aging."
A growing number of social-networking websites are being developed for people over the age of 50. The Internet monitoring company Hitwise says 14 percent of adult Internet users are older than 55. And it predicts seniors in Britain will overtake 35 to 44 year olds as the age group with the largest representation online. There's a boom in networking sites targeting older people interested in keeping in touch with friends and chatting about subjects such as diet and health care. Steve Mort reports from Orlando, Florida for VOA.
Marc Middleton is the founder of this new Internet site. He says it will be a social-networking service,
scarpe hogan, similar to youth-oriented sites like MySpace and Facebook,
burberry soldes, but with content relevant to older users.
He claims, on average,
abercrombie, people over 50 spend more time online than any other demographic group, but so far have been ignored by online entrepreneurs.
By Steve Mort
Orlando,
casque dr dre, Florida
04 October 2007
Watch Graying Internet report
The executives at GrowingBolder.com meet to discuss how their new website for so-called "silver surfers" will look.
GrowingBolder describes itself more like a TV station than a website,
air jordan shoes, offering video stories and interviews with celebrities over 50.
It also makes them relevant to advertisers.
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