Social Media offers your company the opportunity to build brand awareness and loyalty. For small businesses, customer loyalty is extremely important, which places emphasis on customer satisfaction. Allowing your customers to "Opt-in" to your Social Network pages helps you keep track of their satisfaction, feedback and suggestions. You can offer prizes for customers who respond the most, or those that offer their feedback. Social Media has become a truly interactive form of marketing, so the sky is really the limit with how you'd like to interact with your customers.
It's this kind of interaction that you can use to your advantage. Talk to your customers, create a rapport with them and personify your business. Being able to answer questions and build a stronger relationship through your marketing is just one of the many benefits of social network marketing.
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