In 2009 alonethere are more than 450 of domestic films ,foreign films without barriers of entry in 2011 ,China theater can accommodate film is less than 150 ,be busy at putting up installations built theater will be able to make money ?There is no limit to see large areas of the United States is the concept of what? Some people may say that early in the computer to download to see countless years ,nothing new .
But the movie theater ?The 365 day ,every day can watch American movies in the cinema ,what? In fact ,it is not far away .In 2011 March, the relevant departments to remove restrictions on the import of entertainment and cultural products ,
ralph lauren,foreign music products ,published books and movies can no barriers to entry into china .
The introduction of movie once unlocked, the theater will be a lot of tests,
polo ralph lauren, but the business opportunities which are much larger than any a profitable venture .In the past 2009 ,
louboutin pas cher,100 million at the box office films made of up to 11 ,a number of directors in billion yuan box office “ ;club ” ;.
The Chinese box office income 6206000000 yuan ,a year-on-year increase of 43% ,while the global film market in recent years, the average increase of only 8% .With the lifting of import restrictions ,although not completely is proportional to the quantity and quality of the box office ,but the absolute value to rise without suspense .
However ,the introduction of relative foreign films ,Chinese screen number is far from enough :the United States of America 40000 screen ,average 8000 people have a block ;Japan, Korea average 20000 people have a block ;while China has 4700 (2009 ) ,and half of them are not digital screen ,an average of 600000 people sharing a block ,can accommodate the film is less than 150 .
And in those days the feature film made in 456, second only to India ,the United States ,
burberry,ranking third in the world ,due to the limited market capacity ,the cinema space close to saturation ,the more time crowded ,resulted in partial have commercial quality film difficult to obtain sufficient market projection space .
So all funds have been competing theater ,expansion ,merger ,reorganization is cinema competition frequently staged scenes .Wanda cinema released Haoyan :in 2010 to reach 600 screen ,70 theaters ,grossing up national 20% ,dominating Asia ;reached 1200 in 2015 ,150 screen cinema ,occupy countrywide in 40% at the box office ,one of the world top four .
Seize the opportunity to invest in the Chongqing group of vanward cinemas ;in increase endowment spread in star academy line ;North Liaoning from Beijing to Shandong Xinyinglian cinemas ,Silver Star Cinema was established north of the new cinema ;Guangdong earth from the film South film shinkansen .
Be on terms of intimacy in front ,the new entrants are still in a continuous line ,had forgotten the film industry in the capital and policy drive below ,eventually fire .Capital swarmed cinema in film production ,distribution ,playing the whole of the industrial chain ,a playing terminal looks threshold is the lowest .
And now China theater number gap is big ,the risk is relatively good control ,easy access to popular hot ,for a time, coal boss ,estate owners ,
supra shoes,domestic and foreign venture capital ,Hong Kong capital come in great numbers .
Cinema industry noise is behind the policy in force .In 2009 December, China introduced the new deal ,increase pair of installing digital projection equipment subsidy policy ,encourage the small and medium-sized city digital studios construction ,this is two or three line city cinema development has injected new vitality ;2010 February, the general office of the State Council launched the on the promotion of film industry to the prosperity and development of guidance : accelerate town to digital theater construction ,increase investment ,promote the innovation of science and technology policy film .
Dream theater .2009 Afanda hard to get a vote ,so that more investors more readily to a lot of money into the cinema industry .“ ;China less than 5000 screen made $1300000000 at the box office ,50000 block can create 13000000000 box office .
” ;“ ;three years ago they let me open theater ,I ain ,ten years ago I even don .” ;network president Li Feng says is culture .Ten years ago, the cinema is “ ;the forgotten corners of ” ;China ,30 thousand Internet bar ,500 KTV ,and too many to count the wash house ,the cinema was very poor .
“ ;this theater finally began to fire up ,
burberry soldes,” ;“ ;last year, Li Feng said ,to 5000 screens to create $10000000000 at the box office ,estimated 5 to 8 years the Chinese box office can achieve 100000000000 ,it needs to have 50000 pieces of screen support .
” ;in order to fulfill their theater dream ,Li Feng to wait a full ten years .Net Shang culture under the network is still in theaters in 5 years and the joint venture invested 10000000000 ,opened 1000000 film rooms ,the theater to the township .
New entrants not only net Shang ,Huayi Brothers three years ago began to build Chongqing Huayi Brothers cinema in July officially opened ,they also with the new video joint investment in Beijing nightlife in Wangjing business center to open theater ,successfully entered the whole industry chain film company camp ;in Beijing five pine Jackie Chan Yiu Lai international studios in June opening day Premiere Jackie Chan movie Kung Fu ,the domestic and foreign pop star full .
Hongkong Chengtian Jiahe also to the M & A and their investment and construction of two kind of way to enter the mainland cinema market . will lose money ?In the industry the opportunity comes at the same time ,the risk also will subsequently and .
Early in 2002 ,in the new Southland studios and Shenzhen CITIC City Plaza between the cooperation ,
mercurial vapor,the commercial real estate and theater bundle ,formed a theater leased commercial real estate mainstream survival mode .
Before that ,the theater is a ring of municipal construction ,with independent ,hall type buildings .The main income is the theater box office, and the rent is the biggest cost .With each capital influx cinema ,will inevitably lead to the rise in rents ,Chongqing Huayi Brothers studios now rent than three years ago 1 times .
Wanda cinema general manager Ye Ning thinks ,cinema market in the irrational prosperity ,many do not understand the industry of people blindly into ,when the tide receded “ ;” ;,will cause great harm to the industry .
The theater not easy to earn money ,
air jordan,entered into before, at least to calculate account after what can earn a number .For domestic movies, theaters and cinema box office revenue was 57% ,of which 50% cinemas theater ,accounted for 7% ,the producers received 43% .
For imported films :theaters and cinema 48% ,issue 17% ,the producers received 35% .Follow the rules of the game will promote industry health ,“ ;80% projects that will lose money ,2010 theater market is encountering 2009 celebrate the New Year film condition .
” ;Huayi Brothers vice president Hu Ming said in 2009 ,celebrate the new year in the film, the large medium size is more than 20, the last only one department to make money ,
burberry pas cher,“ ;the lessons of last year ,this year celebrate the new year file will surely rational lot .
” ;while in the cinema market ,as investment returns cycle longer, need two or three years to see who is the real winner ,who is “ ” ;naked ;.Upgrade features are superior investment cinema theater ,truly understand the business to well-off .
The Huayi Brothers vice president Hu Ming said: “ ;the same amount of money ,into the film production ,two years will be able to recover the investment into the theater ,but takes five years .
” ;when the scale of Capital Limited ,Huayi delays in moving .Net Shang culture President Li Feng said ,China friendship after appearing on the market, capital market wants it to become China Warner ,while Warner is the whole industry chain operation mode ,so the Huayi must enter the theater .
In fact, by creating a strong terminal ,bring the audience to update the experience ,in turn, pull the box office income is the real purpose of Huayi enter the theater .“ ;our bones or film production companies ,innovation is our fundamental .
” ;this determines the Huayi theater will have to live with the unique things .It is understood ,
louboutin,the Huayi Brothers occupies Chinese whole box Market 10% ￣ 15% share.The Huayi Brothers want to build is the emotion of theater chain ,Hu Ming said ,the operation theater lies in how to bring the audience a new experience .
“ ;cinema is a film between the viewer and the interface ,in the final analysis ,it is a place to gather with the person ,very few people own ” ;movies ,most are friends ,lovers ,family movies together, so let the audience on the theater produces emotional dependence is a great magic weapon .
Different backgrounds between international team culture collision is to create Huayi theater key ,“ ;we theater designer is Taiwanese ,director of operations is Singaporean ,general counsel is Australian ,their backgrounds are different, from Hongkong, Jiahe ,the original in Starbucks do chain operation .
” ;different culture ,different backgrounds between collisions, is precisely the Huayi theater needed .Hu Ming for example, the team crash out theater in Chongqing the two most attractive place for — ;— ;bar smoking room and lady dressing rooms .
“ ;designers are more than 40 year-old female ,she hates smoking smoking room ,so to set up in a corner, not ventilation ,and develop special love to smoke, therefore both sides quarrel .
” ;“ ;finally, both sides made some compromises ,smoking room location can not be changed, the area is still very small ,but the design is fashionable ,placing a highchair ,head of TV wall display all film showing of films ,like the bar .
” ;bar smoking room into the men love .One of the most popular place is lady dressing rooms ,the girls to see the film mostly date with your boyfriend ,need special dressing rooms ,this can attract more girls to Hua yi .
“ ;in the details of ideas to make the audience to rely on you, says Hu Ming ,” ;“ ;Huayi hope that the understanding of film to terminal services industry .” ;like to eat in the restaurant aim is more to share ,chat ,“ ;cinema today to the upgrade of the stage ,it linked affective place .
” ;in fact ,as the theater recruits ,Huayi Brothers does not begin to choose their own operations ,located in Beijing area of Wangjing international commercial center of the new shadow CLS Lianhua friendship brother studios ,is the Huayi Brothers and Xinyinglian common construction and operation ,this project can be seen as the Huayi foray into theater experimental field .
“ ;Xinyinglian is state-owned enterprises ,management is very strict, we learn a lot from ” ;,but Huayi from cooperation also obtained great confidence ,“ ;we drive is greater ,more efficient ,for example ,dig it too fast .
” ;joint venture studios in its first month gross income exceeds 1000000 yuan ,“ ;while the lower than expected ,but also fairly satisfied with ,we engage in online seckill promotions ,day to sell 120000 tickets for a movie .
” ;lessons from other industries marketing techniques make the Huayi more rapidly into the cinema market ,for example, Huayi invite restaurant chain industry director for training .
As the production side ,Huayi will in their own studios in Huayi film premiere .“ ;it can attract more passenger flow ,
abercrombie,even if others every year many rental payment ,shopping malls are more willing to choose China friendship ,but also the contract period is at least 10 years ,
mercurial vapor pas cher,or 18 years .
” ;long-term cooperation period also avoid some owners only short-term interests . PK rural city has accumulated over the years and has a strong financial strength of the company rooted in a city ,such as wanda .
While some technology companies intending to innovate first from the big city small communities and villages and towns with the market .“ ;near the theater district ,every square metre can sell 1000 pieces .
” ;this is Li Feng idea .“ ;a second city let us busy, Wanda cinema center of gravity will temporarily to three lines below the city .” ;ye Ning said ,Wanda cinemas is a cinema and commercial real estate in close connection with the product ,with Wanda real estate place will have Wanda studios .
By the end of 2009 ,Wanda cinema has studios 50, 400 screens ,grossing output accounted for 15% of the country ,to become the first domestic compound line .Ye Ning believed that cinema as industry chain ,the key lies in standardization .
Any one of Wanda studios are not standardized, damage is Wanda cinema interests ,so the cinema will try various devices to monitor .“ ;we walking on two legs ,accelerate open theater also to have to provide more quality services ,experienced exercise to benefit the internal organs ,or run faster dead faster .
” ;he had calculated brushstroke Zhang, compared to Wanda real estate in other formats ,the theater every square metre benefit produced the lowest .But the theater is the entertainment value of the contributors ,the lack of theater is not attractive .
Independent theater cost is too high ,the box office may not survive alone .Net still and Wanda different ,mainly the development of three or four line of the city and a second city community market, take the countryside surrounding city route ,“ ;I Xidan ,Wangfujing theater ,but there is no longer I want ” ;,although starting late ,but Li Fengdu has its own unique advantages .
“ ;after the theater like convenience stores ,to open the doorway is in the home, rather than the location of the center of the city .” ;Li Feng said ,traditional theater on 2% film ,meet the 2% film consumers ,one year only 8 ~ 10 film, the audience wants to see the movie theater is not put ,put the film also is theater audience .
According to Li Feng ,future network is still in theaters for hundreds of small fine cinema for film ,except with a large chain blockbuster broadcast simultaneously ,its own mode of VOD will be like Macdonald 24 hours of operation of the cinema .
Early in Li Feng layout theater before, he and all large-scale Internet bar joint operation Internet audio-visual hall ,then lobby Cafe partners will not high utilization rate of Internet space into a small theater .
In 2009, net still the culture introduced to computer or TV to watch the video content of the iWatch / eWatch hardware products ,its internal loading is net still the cultural content of original movie and TV ,available to download .
With excellent products and content ,Li Feng started layout cinema line ,net Shang culture founded “ ;net still cinema line ” ;,become the first approved digital cinema line management company .
“ ;many developers want to invite me to open theater .” ;he the four corners of the world ,each elected Yaojieyuan Yongfeng ,Songjiazhuang ,the bird four locations as its template cinema location .
“ ;does not have to be in the center of the city to make money, the movie has a lot of kinds of marketing practices ,as long as an idea to use it .” ;good movie marketing in the Li Feng movie circle for more than 10 years ,the occupation career the thick and heavy in colours of a pen in 2002, draw lessons from the United States large distribution pattern ,help hero realized $100000000 at the domestic box office and an equal amount of advertising revenue, it has also become an important turning point in Chinese film industry .
Li Feng hopes future model will be copied to the national theater .The network is also in line three or four city to transform the old theater ,such as the Hunan Loudi ,Henan Luohe ,a large city community is the net still market .
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